Sep 16–20, 2026 · Meta spend and conversion value from the ad account (Motion); revenue, ROAS, AOV and site metrics from Triple Whale.
Spend on try. pages$34,931
Share of account spend32%
Meta ROAS · TW ROAS2.99x · 2.52x
Orders · AOV735 · $120
Daily Meta spend by try. page
The ad set went live Sep 15. Dad Bods took the most budget every day. The dip on Sep 18 across all five pages lines up with the launch of the seasonal quarter-zip ad set that day.
5 Reasons Dad BodsLost 15 PoundsFresh CollectionFounder StoryGives Back
Share of account spend by landing page, by day
Every landing page in the ad account, as a share of that day's Meta spend. The try. pages took 32% of all spend over the five days, peaking at 46% on Sep 17.
The ad set went to #1 in the account within two days
The LandersRX ad set was the highest-spending ad set in the account on Sep 16 and 17. The seasonal quarter-zip ad set launched Sep 18 and took the top spot for two days. On Sep 20 the LandersRX ad set was back at #1. Over the full five days it is the largest ad set in the account at $34,905, against $20,318 for quarter-zips and under $9,000 for every other ad set.
LandersRX ad setQuarter-Zips ad set (seasonal, launched Sep 18)
Performance by page
Meta conversion value is 7-day click / 1-day view from the ad account. Triple Whale revenue and AOV use Triple Whale's attribution. Spend is the same in both.
Page
Spend
Meta conv. value
Meta ROAS
TW revenue
TW ROAS
AOV
Orders
5 Reasons Dad BodsPage 1 · listicle
$15,626
$43,875
2.81x
$39,553
2.53x
$115.65
342
Lost 15 PoundsPage 3 · sales page
$8,976
$24,676
2.75x
$20,774
2.31x
$117.37
177
Fresh CollectionPage 9 · collection
$8,413
$28,967
3.44x
$22,846
2.72x
$127.63
179
Founder StoryPage 4 · advertorial
$1,520
$5,888
3.87x
$3,394
2.23x
$121.20
28
Gives BackPage 5 · listicle
$396
$1,179
2.98x
$1,337
3.38x
$148.57
9
All try. pages
$34,931
$104,585
2.99x
$87,904
2.52x
$119.60
735
Dad Bods, Lost 15 Pounds and Fresh Collection are carrying the spend. Founder Story and Gives Back are still under $2,000 total, so their ROAS moves a lot day to day and should be read as early signal only.
Triple Whale site metrics by page
Five-day totals. Conversion rate is website purchases over sessions. New visitors is the share of unique visitors who were new. New-customer ROAS is new-customer revenue over spend.
Page
TW ROAS
New-customer ROAS
Conv. rate
Bounce rate
New visitors
Sessions
5 Reasons Dad Bods
2.53x
2.33x
2.47%
77.5%
81.4%
13,567
Lost 15 Pounds
2.31x
2.03x
2.58%
80.4%
78.8%
6,816
Fresh Collection
2.72x
1.28x
2.95%
80.2%
47.5%
5,941
Founder Story
2.23x
1.01x
2.72%
80.1%
56.2%
1,030
Gives Back
3.38x
1.91x
2.67%
84.0%
39.8%
262
Daily detail per page
5 Reasons Dad Bods Page 1 · listicle · daily
Day
Spend
Meta ROAS
TW ROAS
NC ROAS
AOV
Orders
Conv. rate
Bounce
New visitors
Sep 16
$2,284
2.89x
2.74x
2.47x
$111.75
56
2.90%
78.4%
73.2%
Sep 17
$4,938
2.63x
2.40x
2.23x
$116.10
102
2.50%
77.0%
82.3%
Sep 18
$1,920
3.68x
3.17x
2.82x
$112.62
54
3.07%
76.3%
76.7%
Sep 19
$2,557
3.27x
2.83x
2.52x
$127.08
57
2.41%
76.7%
84.2%
Sep 20
$3,926
2.26x
2.07x
2.00x
$111.34
73
1.95%
78.6%
85.5%
Lost 15 Pounds Page 3 · sales page · daily
Day
Spend
Meta ROAS
TW ROAS
NC ROAS
AOV
Orders
Conv. rate
Bounce
New visitors
Sep 16
$2,271
2.26x
2.07x
1.84x
$120.80
39
2.47%
82.5%
74.0%
Sep 17
$3,196
2.88x
2.34x
2.04x
$111.65
67
2.81%
79.2%
84.7%
Sep 18
$724
3.49x
2.46x
2.01x
$136.97
13
2.10%
81.5%
72.7%
Sep 19
$1,237
2.85x
2.49x
2.28x
$113.92
27
2.49%
78.1%
76.1%
Sep 20
$1,548
2.76x
2.41x
2.07x
$120.19
31
2.62%
81.5%
79.5%
Fresh Collection Page 9 · collection · daily
Day
Spend
Meta ROAS
TW ROAS
NC ROAS
AOV
Orders
Conv. rate
Bounce
New visitors
Sep 16
$2,012
3.80x
2.79x
1.08x
$122.19
46
3.46%
79.0%
44.9%
Sep 17
$2,707
2.93x
2.38x
0.98x
$131.43
49
2.55%
80.6%
52.6%
Sep 18
$918
5.34x
4.16x
2.48x
$131.75
29
3.75%
78.2%
38.3%
Sep 19
$1,143
4.62x
3.72x
1.99x
$132.79
32
3.50%
78.9%
42.9%
Sep 20
$1,633
1.97x
1.66x
0.87x
$118.08
23
1.98%
83.5%
52.1%
Founder Story Page 4 · advertorial · daily
Day
Spend
Meta ROAS
TW ROAS
NC ROAS
AOV
Orders
Conv. rate
Bounce
New visitors
Sep 16
$253
3.37x
2.37x
1.52x
$119.70
5
2.96%
77.5%
49.6%
Sep 17
$598
3.69x
2.00x
0.81x
$132.98
9
2.14%
77.7%
62.5%
Sep 18
$167
6.25x
3.95x
2.31x
$164.72
4
4.08%
83.7%
39.0%
Sep 19
$139
6.82x
4.78x
0.57x
$132.65
5
4.76%
79.0%
48.0%
Sep 20
$364
2.30x
0.76x
0.55x
$55.27
5
2.11%
85.2%
60.8%
Gives Back Page 5 · listicle · daily
Day
Spend
Meta ROAS
TW ROAS
NC ROAS
AOV
Orders
Conv. rate
Bounce
New visitors
Sep 16
$96
0.00x
0.84x
0.00x
$80.82
1
1.64%
86.9%
50.0%
Sep 17
$130
3.91x
2.89x
2.89x
$188.01
2
2.04%
79.6%
42.6%
Sep 18
$74
5.47x
3.20x
3.20x
$118.65
2
2.44%
90.2%
36.1%
Sep 19
$63
4.21x
4.21x
2.25x
$132.06
2
5.13%
79.5%
25.0%
Sep 20
$33
0.00x
11.57x
0.00x
$189.41
2
4.35%
91.3%
38.9%
Sources: Motion (Meta ad account, grouped by landing page, Sep 16–20, 2026, pulled Sep 21) and Triple Whale daily export for the try. pages. Ad set totals for the LandersRX and quarter-zip ad sets are exact ad-set filters; other ad sets were checked with exact filters over the five-day window. All ten landing pages in the account resolved to a URL, so the share-of-spend figures are complete, not floors.